Brand Story Presentation Deck
OPI needed a deck to present it's brand story to future partners, collaborators, accounts, vendors and sometimes serve as a refresher to the internal teams. (We all can use a reminder of purpose and focus.) Working with copywriters and marketing teams to cull down this big brand into a bite-sized presentation was an important lesson in restraint. The design is highly visual, to show rather than tell, the origins story, consumer target, fashion-focused collections, and digital reach of the brand in the pro beauty industry.
Presentation Deck (imagery locked, allowing for only copy translations into other regions)