Look Book and Education Materials for Wella Professionals
Colors of the world
Translate trend model imagery from TrendVision™ to inspire stylists and create aspirational consumer looks.
Multiple creative explorations pushing expressive artistic painterly interpretation of the theme “Expressionism” to pay homage to the stylist artist hand. Worked with marketing brand team to drive and align on creative vision and style to push the limits creatively, executing above collateral.
Won Creativity 38 Design Award 2008, and published in their catalogue. Brought the design of COTW to “a whole new dimension of creativity”, according to internal communication from an ABM of Wella Professinal Haircolor.