Reviving the Halo brand image that had become stale in the
eyes of the consumer.
Directed the creative campaign from concept to completion, delivering an award winning communication idea that conveyed Halo’s perfectionist brand character.
Design and collaborative development of the campaign theme, “Step Into The Light,” to drive creative direction of the model styling for the photoshoot and lead the graphic development of all marketing, sales and education collateral. Halo proudly won the 2009 P&G Best of Beauty Gallery honor