OPI was looking to re-imagine their bi-monthly catalog of promos and offerings. PROFILE debuted to Nail Professionals with an elevated editorial design. Typographic attention, updated imagery, and an engaging unexpected layout communicated new insight into their seasonal collections with additional behind-the-scenes content, shades, promos and showcased industry tips & tricks from featured Nail Artist. The magazine is tipped into Trade Publications bi-monthly. It got a little thicker, and more pages meant a little negotiation and money with the pubs to insert. But they love this brand and their excitement for this new redesign to be included with their own publication went a long way too.
OPI PROFILE MAGAZINE — Trade Pub for Nail Professionals redesigned with an editorial flare aimed to inspire the pros and elevate the brand.